You can add Tags multiple ways and some the of use cases are mentioned below.

Tags in directory

Options to segment contacts have increased many folds by the introduction of tags. Tags allow agents to sort and filter clients, prospects, and other contacts allowing for quick and easy list creation for campaigns and unique dynamic reporting. This tagging function has applicability to InsuredMine communication tools, sales tools, and reporting functionality. It gives you the ability to filter your database through a much smaller lens, identify special interest groups, form close relationships with them, and tailor your services, communication, and engagement to meet their exact needs.